Modern Emirati Nutrition
20g of protein from dates and camel milk. Made in the UAE.
Turn it over
Eighty grams a jar, made in small batches, from a list you can read out loud.
Open it
No preservatives either. The dates carry all the sweetness.
Look inside
Dates, camel milk, whey, A2 ghee, dark chocolate, coffee. Nothing else in the jar.
The why
For generations, this land fed its people on dates and camel milk. A young Emirati asked why they were not feeding it now — and put the answer in a jar.
بمجهود الشباب
Six foods. Nothing else in the jar.
Pick your flavours
01 / 04
Dark chocolate with nothing sweetened into it. Bitter at the edge, round in the middle, and it holds its shape until the last bite.
02 / 04
Brazilian coffee ground into the date base, so the lift is real and not borrowed from sugar. The afternoon jar.
03 / 04
The original idea, and still the one people come back for. Whole dates rolled with camel milk and finished in cocoa. Soft the whole way through.
04 / 04
No cocoa, no coffee, no cover. Dates and camel milk on their own, which is the hardest version to get right.
More snack, less spend
The discount applies on its own in your cart. No code needed.
Add another flavourBuy 2
0%
Discount
AED 36 AED 40
Buy 5
0%
Discount
AED 80 AED 100
Buy 10
0%
Discount
AED 140 AED 200
Found at ADNOC · Emarat · Union Coop · Noon · Deliveroo
On the go
The jar opens where you are — gym bag, glovebox, desk drawer. No fridge, no spoon.
The gift set
Velvet presentation boxes in your colours, foiled with your name or the season, filled with jars made to order. Ramadan, Eid, National Day, or a client who matters.
01 / 10
Support
An Emirati home-grown snack built on dates and camel milk — protein-based, high in fiber, and an energy lift with no preservatives and no added sugar.
The base is whole food: natural dates, camel milk and ghee. The protein, the fats and the energy all come from ingredients rather than from refined sugar or synthetic additives.
None. Every bit of sweetness comes from the dates. No added sugar, no high-fructose corn syrup, no artificial sweeteners.
Camel milk and whey are both natural protein sources, and each recipe is built around a meaningful amount per serving. The exact figure is printed on every label.
Dates are the only sweetener, and they still contain natural sugars. If you are managing diabetes or blood sugar, watch the portion and speak to a healthcare professional or dietitian first.
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